{"id":993,"date":"2024-11-13T14:40:45","date_gmt":"2024-11-13T14:40:45","guid":{"rendered":"https:\/\/www.electionanalysis.ws\/us\/?page_id=993"},"modified":"2024-11-15T15:30:43","modified_gmt":"2024-11-15T15:30:43","slug":"the-intersection-of-misogyny-race-and-political-memes-america-has-a-long-way-to-go-baby","status":"publish","type":"page","link":"https:\/\/www.electionanalysis.ws\/us\/president2024\/section-7-popular-culture\/the-intersection-of-misogyny-race-and-political-memes-america-has-a-long-way-to-go-baby\/","title":{"rendered":"The intersection of misogyny, race, and political memes\u2026 America has a long way to go, baby!"},"content":{"rendered":"\n
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Dr. Gabriel B. Tait <\/em><\/strong><\/p>\n\n\n\n

Associate Professor in the School of Journalism and Strategic Communication at Ball State University, where he also serves as a Ball Brothers Foundation Faculty Fellow in the Honors College. His research focuses on the intersection of people and cultural representation in media, examining how visual media shapes and reflects cultural identities.<\/p>\n\n\n\n

Twitter: @Gabriel_Tait
Email: gbtait@bsu.edu<\/em><\/p>\n\n\n\n

\n\n\n\n

U.S. Election 2024<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

78. Momentum is a meme<\/a> (Prof Ryan M. Milner)
79. Partisan memes and how they were perceived in the 2024 U.S. presidential election<\/a> (Dr Prateekshit \u201cKanu\u201d Pandey, Dr Daniel Lane)
80. The intersection of misogyny, race, and political memes... America has a long way to go, baby!<\/a> (Dr Gabriel B. Tait)
81. Needs Musk: Trump turns to the manosphere<\/a> (Dr Michael Higgins, Prof Angela Smith)
82. \u201cWooing the manosphere: He\u2019s just a bro.\u201d Donald Trump\u2019s digital transactions with \"dude\" influencers<\/a> (Prof Mark Wheeler)
83. Star supporters<\/a> (Prof John Street)
84. Pet sounds: Celebrity, meme culture and political messaging in the music of election 2024<\/a> (Dr Adam Behr)
85. The stars came out for the 2024 election. Did it make a difference?<\/a> (Mark Turner)
86. Podcasting as presidential campaign outreach<\/a> (Ava Kalinauskas, Dr Rodney Taveira)
87. Value of TV debates reduced during Trump era<\/a> (Prof Richard Thomas, Dr Matthew Wall)
88. America\u2019s \u201cfun aunt\u201d: How gendered stereotypes can shape perceptions of women candidates<\/a> (Dr Caroline Leicht)<\/p>\n\n<\/div>\n\n\n\n

\n

On Sunday, July 21, 2024 while traveling, my phone started buzzing with alerts. News reports flashed across the screen, announcing that President Joseph R. Biden was suspending his reelection campaign and endorsing his Vice President, Kamala Harris, for the presidency. Over the next 48 hours, social media buzzed with political pundits and influencers sharing content and memes to build excitement around Harris’ campaign. One standout was a high-energy endorsement from UK singer Charli XCX, featuring a dynamic meme highlighting critical moments in Harris’s political and cultural journey. The Gen Z-focused meme closed with the bold statement: \u201cKamala IS brat<\/a>.\u201d<\/p>\n\n\n\n

Infusion of race<\/strong><\/p>\n\n\n\n

For Harris, there was a noted shift in the \u201cmemeisphere\u201d in how she was represented following former president Donald Trump\u2019s panel interview with members of the National Association of Black Journalists (NABJ<\/a>) during the organization’s Chicago conference. During this interview, Trump talked about Harris\u2019 race, stating, \u201cI have known her for a long time, indirectly, \u2026she was always of Indian heritage, \u2026 only promoting Indian heritage. I did not know she was black until a number of years ago when she happened to identify as black, and now she wants to be known as black.<\/a>\u201d This infusion of race exposed a level of politics and what Stuart Hall refers to as \u201csignifying racial difference<\/a>.\u201d Moody adds that when content producers generate content absent of a gatekeeper, there is an increase in historical stereotypes in media messages. The shift offered a divisive historical reference<\/a> in which race and gender stereotypes were embedded in the messages. <\/p>\n\n\n\n

Misogyny and Hottentot<\/strong><\/p>\n\n\n\n

As election day drew nearer, some political ads and memes continued the misogynistic representations of the Vice President. One ad developed by Elon Musk\u2019s PAC referred to Harris as the\u00a0\u2018Big Ole C Word\u2019<\/a>. But there were a series of memes that resurfaced in the final hours of the election results becoming known. One meme features the face of Harris superimposed on a woman leaning on the Resolute Desk dressed in provocative blue lingerie with her buttocks exposed. The headline on the meme reads, \u201cBREAKING: KAMALA HARRIS TO LAUNCH ONLYFANS ACCOUNT FOLLOWING ELECTION LOSS.\u201d<\/p>\n\n\n\n

This meme conjures up the imagery of 19th century Sara Baartman (Hottentot Venus), aka \u201cLa Belle Hottentote,\u201d the woman who was sex trafficked through freak shows in the UK and Europe. She was put on display for her accentuated breasts and buttocks. Jan Nederveen Pieterse posits, \u201cInitially, the Hottentot female was regarded as the prototype of the African or Black woman, (where) sexuality was equated with female sexuality generally<\/a>.\u201d The underbelly of this exotification of the Vice President is concerning.\u00a0<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

So, what are the implications of race, gender, and misogyny in this year\u2019s political season? Why have digital content producers resorted to developing offensive memes that can harm candidates? And what are the implications of this content in future elections? It\u2019s about race and gender, and change in America. According to Moody, memes provide a \u201ccreative way for digital content producers to exchange ideas, form communities, and participate in cultural discourse.\u201d Keith Boykin<\/a>\u2019s post-election analysis argues that Trump does not represent the policies of America but instead represents the cultural resentment against a changing America. Perhaps these content producers highlight the ideological significance of the MAGA movement and are leaning into the worst parts of American history while also monetizing the stereotypes that harm. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dr. Gabriel B. Tait  Associate Professor in the School of Journalism and Strategic Communication at Ball State University, where he also serves as a Ball Brothers Foundation Faculty Fellow in the Honors College. His research focuses on the intersection of people and cultural representation in media, examining how visual media shapes and reflects cultural identities. 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