{"id":296,"date":"2020-11-14T16:46:47","date_gmt":"2020-11-14T16:46:47","guid":{"rendered":"https:\/\/www.electionanalysis.ws\/us\/?page_id=296"},"modified":"2020-11-14T16:46:49","modified_gmt":"2020-11-14T16:46:49","slug":"alternative-to-what-a-faltering-alternative-as-independent-media","status":"publish","type":"page","link":"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/alternative-to-what-a-faltering-alternative-as-independent-media\/","title":{"rendered":"Alternative to what? A faltering alternative-as-independent media"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"453\" src=\"https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png?resize=454%2C453&#038;ssl=1\" alt=\"\" class=\"wp-image-297\" srcset=\"https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png?w=454&amp;ssl=1 454w, https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png?resize=60%2C60&amp;ssl=1 60w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n\n\n\n<p class=\"US204bio\"><strong>Dr Scott A. Eldridge II<\/strong><br><br>Assistant Professor with the Centre for Media and Journalism Studies, University of Groningen. He researches the ways journalistic outsiders challenge the boundaries of the journalistic field, is the author of Online Journalism from the Periphery (2018), and an Associate Editor of Digital Journalism.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"308\" src=\"https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/US20_divider_4_news.png?resize=400%2C308&#038;ssl=1\" alt=\"\" class=\"wp-image-189\" srcset=\"https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/US20_divider_4_news.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/US20_divider_4_news.png?resize=300%2C231&amp;ssl=1 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n<h5 class=\"US204\"> Section 4: News and journalism<\/h5>\n<div class=\"page-list\"><ul class=\"list-group-item\"><li class=\"page_item page-item-274\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/when-journalisms-relevance-is-also-on-the-ballot\/\">When journalism\u2019s relevance is also on the ballot<\/a><\/li>\n<li class=\"page_item page-item-279\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/beyond-the-horse-race-voting-process-coverage-in-2020\/\">Beyond the horse race: voting process coverage in 2020<\/a><\/li>\n<li class=\"page_item page-item-283\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/youtube-as-a-space-for-news\/\">YouTube as a space for news<\/a><\/li>\n<li class=\"page_item page-item-290\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/2020-shows-the-need-for-institutional-news-media-to-make-racial-justice-a-core-value-of-journalism\/\">2020 shows the need for institutional news media to make racial justice a core value of journalism<\/a><\/li>\n<li class=\"page_item page-item-293\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/newspaper-endorsements-presidential-fitness-and-democracy\/\">Newspaper endorsements, presidential fitness and democracy<\/a><\/li>\n<li class=\"page_item page-item-299\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/collaboration-connections-and-continuity-in-media-innovation\/\">Collaboration, connections, and continuity in media innovation<\/a><\/li>\n<li class=\"page_item page-item-302\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/learning-from-the-news-in-a-time-of-highly-polarized-media\/\">Learning from the news in a time of highly polarized media<\/a><\/li>\n<li class=\"page_item page-item-307\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/partisan-media-ecosystems-and-polarization-in-the-2020-u-s-election\/\">Partisan media ecosystems and polarization in the 2020 U.S. election<\/a><\/li>\n<li class=\"page_item page-item-310\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/what-do-news-audiences-think-about-cutting-away-from-news-that-could-contain-misinformation\/\">What do news audiences think about \u2018cutting away\u2019 from news that could contain misinformation?<\/a><\/li>\n<li class=\"page_item page-item-314\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/the-day-the-music-died-turning-off-the-cameras-on-president-trump\/\">The day the music died: turning off the cameras on President Trump<\/a><\/li>\n<li class=\"page_item page-item-317\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/when-worlds-collide-contentious-politics-in-a-fragmented-media-regime\/\">When worlds collide: contentious politics in a fragmented media regime<\/a><\/li>\n<li class=\"page_item page-item-321\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/forecasting-the-future-of-election-forecasting\/\">Forecasting the future of election forecasting<\/a><\/li>\n<li class=\"page_item page-item-325\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/a-new-horse-race-begins-the-scramble-for-a-post-election-narrative\/\">A new horse race begins: the scramble for a post-election narrative<\/a><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>The promise of alternative media is found in their independent, adversarial voice. What happens when that voice changes?<\/p>\n\n\n\n<p>When discussing alternative media, the proposition has been a straightforward one: Alternative media are politically-outspoken, doing little to disguise their subjectivity. They are also ardently independent, seeing themselves as adversaries of traditional media. Particularly online, alternative media and their journalists see theirs as a better version of the news, free from the corporate pressures and proximity to power they say is corrupting establishment political journalism. These media, normally, push back on those in power \u2013 across all sorts of ways of understanding it \u2013 and see traditional media among those in power.<\/p>\n\n\n\n<p>But is this still the case? At the close of 2020 campaign, it\u2019s this alternative-as-independent voice that appears to be faltering, and perhaps more so on the right than the left, as the distance between alternative and traditional conservative media narrows.<\/p>\n\n\n\n<p><strong>An entrenched conservative ecosystem<\/strong><\/p>\n\n\n\n<p>A first sign of a blurring distinction between alternative and mainstream content emerges in the conservative alternative media coverage of the end of the 2020 campaign, quickly making common cause with their corporate media counterparts.&nbsp;<a href=\"https:\/\/redstate.com\/sister-toldjah\/2020\/11\/06\/cnns-jake-tapper-lectures-fox-news-on-reporting-election-fraud-allegations-it-doesnt-go-well-n276202?utm_source=piano&amp;utm_medium=onsite&amp;utm_campaign=719\">RedState<\/a>&nbsp;defended Fox News, attacking CNN\u2019s Jake Tapper for having \u201cthe actual chutzpah to try and dictate journalistic standards to a rival news network that CNN simply cannot touch\u201d. Elsewhere on&nbsp;<a href=\"https:\/\/redstate.com\/bonchie\/2020\/11\/03\/tucker-carlson-goes-live-during-fox-news-election-coverage-eviscerates-the-medias-bad-predictions-n274789)\">RedState<\/a><em>,&nbsp;<\/em>they attacked mainstream media through obsequious praise for Fox News\u2019 Tucker Carlson, who \u201cpoints out in his typical excellent fashion how terrible our intellectual betters in the media are at their jobs.\u201d On that ground, this is familiar: alternative media attacking the mainstream. Indeed we expect partisan media to fire such pot shots, with MSNBC and CNN regular targets for right-wing sites like&nbsp;<a href=\"https:\/\/pjmedia.com\/columns\/stacey-lennox\/2020\/11\/05\/no-democrats-and-the-media-we-are-not-taking-your-word-for-it-this-election-n1126837\">PJ Media<\/a>, and Fox News regularly called to task by left-wing sites like&nbsp;<a href=\"https:\/\/talkingpointsmemo.com\/news\/top-gopers-egg-on-trumps-insane-election-lies-with-two-faced-statements\">Talking Points Memo<\/a>.<\/p>\n\n\n\n<p>Yet over and over, at the heart of much of this, is Tucker Carlson, who may be an arch-conservative, but certainly works for one of the largest media corporations. He is regularly treated as somehow \u2018outside\u2019 the corporate mainstream, lauded at&nbsp;<a href=\"https:\/\/www.breitbart.com\/politics\/2020\/11\/06\/tucker-carlson-gop-establishment-happy-to-sell-out-voters-with-amnesty\/\">Breitbart<\/a>&nbsp;for \u201ccalling out\u201d Sen. Lindsey Graham (R-SC), and elevated at&nbsp;<a href=\"https:\/\/dailycaller.com\/2020\/11\/06\/msnbc-steve-schmidt-tucker-carlson-2024-gop-frontrunner\/\">Daily Caller<\/a>&nbsp;(a site he co-founded) where a hypothetical Carlson 2024 presidential campaign is acknowledged. In praising Carlson, a link between the alternative right-wing media and the conservative corporate media is made stronger. And a healthy distinction between \u2018alternative\u2019 and \u2018mainstream\u2019 is weakened.<\/p>\n\n\n\n<p>What do we see on the left at the same time? On blogs like&nbsp;<em>Talking Points Memo<\/em>,&nbsp;<em>Daily Kos<\/em>, and others, they certainly attack the conservative Fox News. But \u2018liberal\u2019 networks like MSNBC simply aren\u2019t given the same sort of unabashed support on the alternative left. Instead, they are regularly&nbsp;<a href=\"https:\/\/www.dailykos.com\/stories\/2020\/11\/7\/1993657\/-One-last-act-of-cowardice-by-the-media-that-brought-us-Donald-Trump?utm_campaign=trending\">criticized<\/a>, for being more corporate, more traditional, and simply, less-alternative.&nbsp;<em>Daily Kos&nbsp;<\/em>describes cable news networks as \u201cmilking this moment of heightened attention [the end of the campaign] for all the ratings points and ad dollars they can rake in\u201d. On&nbsp;<em>Jezebel<\/em>\u2019s politics site \u2018The Slot\u2019, they list \u2018<a href=\"https:\/\/theslot.jezebel.com\/we-posted-our-terrible-tweets-blog-too-early-jezebel-r-1845566153\">terrible tweets<\/a>\u2019 skewering political commentators from both the left and right, including MSNBC, the never-Trump Lincoln Project, and Crooked Media founder (and former Obama speech writer) Jon Favreau.<\/p>\n\n\n\n<p>In other words, from the alternative liberal media we see&nbsp;<em>both&nbsp;<\/em>predictable attacks on ideological enemies, and a willingness to critique ideological friends, including along alternative\/mainstream distinctions.<\/p>\n\n\n\n<p><strong>Alternative to what?<\/strong><\/p>\n\n\n\n<p>At first glance, this signals a faltering alternative-independent voice among conservative alternative media. In substance, we see little distinction between their content and Fox News\u2019, in part, and between theirs and Tucker Carlson\u2019s, in particular.<\/p>\n\n\n\n<p>It\u2019s fair to ask how much this abandonment of \u2018alternativeness\u2019 among the right also reflects an ideological moment. The tie that binds seems to be an unflinching allegiance to Trump, in a further calcification of the conservative media ecosystem&nbsp;<a href=\"https:\/\/dash.harvard.edu\/bitstream\/handle\/1\/33759251\/2017-08_electionReport_0.pdf\">Robert Faris and colleagues<\/a>&nbsp;identified in 2016. Conservative alternative media could be propping up other conservative media like the&nbsp;<em>Wall Street Journal, New York Post<\/em>, or&nbsp;<em>Fox News&nbsp;<\/em>to reinforce Trump\u2019s all-out assault on news media that critique him (<a href=\"https:\/\/www.breitbart.com\/2020-election\/2020\/11\/05\/nolte-trump-camp-rips-fox-news-finger-scale-joe-biden\/\">and lambast them when they don\u2019t<\/a>). It is also fair to wonder whether we\u2019ll see a similar left-ward dynamic as Biden enters the White House (though the&nbsp;<a href=\"https:\/\/fivethirtyeight.com\/features\/the-pandemic-has-pushed-biden-to-the-left-how-far-will-he-go\/\">residue of progressive-centrist<\/a>&nbsp;primary battles suggests this is unlikely).<\/p>\n\n\n\n<p>What remains striking is not the ideological fraternity of right-wing voices, but the degree to which \u2018alternativeness\u2019 has been lost. Setting aside a cynical conclusion that like-minded media would naturally reinforce each other, these shifts suggest a more fractured media ecosystem where conservative media, whether alternative or traditional, operate according to their own logics.<\/p>\n\n\n\n<p>There is a compelling argument that a pluralistic and heterogeneous media system composed of both mainstream and alternative voices is a boon to democracies. Disagreement between media can foster better journalism as a check on complacency and offer a wider public more opportunities for news content. But now? This pluralism is less apparent, and given conservative alternative media\u2019s allegiance to both the sitting president and one of the largest corporate news companies, it certainly raises the question: Alternative to what?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dr Scott A. Eldridge II Assistant Professor with the Centre for Media and Journalism Studies, University of Groningen. He researches the ways journalistic outsiders challenge the boundaries of the journalistic field, is the author of Online Journalism from the Periphery (2018), and an Associate Editor of Digital Journalism. The promise of alternative media is found [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-296","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alternative to what? A faltering alternative-as-independent media - Election Analysis - United States<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/alternative-to-what-a-faltering-alternative-as-independent-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternative to what? A faltering alternative-as-independent media - Election Analysis - United States\" \/>\n<meta property=\"og:description\" content=\"Dr Scott A. Eldridge II Assistant Professor with the Centre for Media and Journalism Studies, University of Groningen. 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The promise of alternative media is found [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/alternative-to-what-a-faltering-alternative-as-independent-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Election Analysis - United States\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-14T16:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.electionanalysis.ws\/us\/wp-content\/uploads\/sites\/2\/2020\/11\/Scott_A_Eldridge_II_-_ELDRIDGE_Profile.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/alternative-to-what-a-faltering-alternative-as-independent-media\/\",\"url\":\"https:\/\/www.electionanalysis.ws\/us\/president2020\/section-4-news-and-journalism\/alternative-to-what-a-faltering-alternative-as-independent-media\/\",\"name\":\"Alternative to what? 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