{"id":215,"date":"2016-11-18T00:56:02","date_gmt":"2016-11-18T00:56:02","guid":{"rendered":"http:\/\/www.electionanalysis2016.us\/?page_id=215"},"modified":"2016-11-18T16:52:15","modified_gmt":"2016-11-18T16:52:15","slug":"its-never-just-a-joke-pop-culture-and-the-us-presidency","status":"publish","type":"page","link":"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/its-never-just-a-joke-pop-culture-and-the-us-presidency\/","title":{"rendered":"It\u2019s never just a joke: pop culture and the US Presidency"},"content":{"rendered":"<div class=\"row \"><\/p>\n<p><div class=\"col-lg-3 col-md-3 col-xs-12 col-sm-3\">\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-581\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/Rodney_Taveira-300x300.png\" alt=\"rodney_taveira\" width=\"227\" height=\"227\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Rodney_Taveira-300x300.png 300w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Rodney_Taveira-150x150.png 150w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Rodney_Taveira-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Rodney_Taveira.png 453w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<div class=\"ProfileText7\">\n<p class=\"BIO\"><strong><span class=\"CharOverride-35\">Dr Rodney Taveira\u00a0<\/span><\/strong><\/p>\n<p class=\"BIO\"><em>Lecturer in American Studies at the United States Studies Centre at the University of Sydney<\/em><\/p>\n<p class=\"BIO\"><span class=\"CharOverride-37\">Email: rodney.taveira@sydney.edu.au<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-255\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/US2016-Section-7-296x300.png\" alt=\"US2016 - Section 7\" width=\"296\" height=\"300\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-296x300.png 296w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-768x779.png 768w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-1010x1024.png 1010w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7.png 1016w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/p>\n<h5 class=\"CampaignQuote7\">Section 7: Pop Culture and Populism<\/h5>\n<div class=\"page-list\"><ul class=\"list-group-item\"><li class=\"page_item page-item-201\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/donald-trump-reality-tv-and-the-political-power-of-parasocial-relationships\/\">Donald Trump, reality TV, and the political power of parasocial relationships<\/a><\/li>\n<li class=\"page_item page-item-203\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/new-roles-in-the-presidential-campaign-candidates-as-talk-show-comedians\/\">New roles in the presidential campaign: candidates as talk show comedians<\/a><\/li>\n<li class=\"page_item page-item-205\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/farages-trump-card-constructing-political-persona-and-social-media-campaigning\/\">Farage\u2019s Trump card: constructing political persona and social media campaigning<\/a><\/li>\n<li class=\"page_item page-item-207\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/does-twitter-humanize-a-politicians-campaign\/\">Does Twitter humanize a politician\u2019s campaign?<\/a><\/li>\n<li class=\"page_item page-item-209\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/trumpdashian-the-us-election-as-an-extension-of-the-apprentice\/\">\u201cTrumpDASHIAN\u201d \u2013 The US election as an extension of The Apprentice?<\/a><\/li>\n<li class=\"page_item page-item-211\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/what-is-trump\/\">What is Trump?<\/a><\/li>\n<li class=\"page_item page-item-213\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/out-of-touch-out-of-ideas-the-american-presidency-in-film-and-television\/\">Out of touch, out of ideas? The American Presidency in film and television<\/a><\/li>\n<\/ul><\/div>\n<p><\/div><\/p>\n<p><div class=\"col-lg-9 col-md-9 col-xs-12 col-sm-9\"><\/p>\n<p class=\"FIRST-PARA\"><span class=\"REGULAR\">As an icebreaker, I ask students taking my course on American comedy and humour, \u201cWho is the funniest person in the United States?\u201d In July last year, the droll first response was \u201cDonald Trump.\u201d He was not the answer in July this year.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">What changed? Obviously, the stakes were different. He was a few swing states away from the US presidency, something impossible to conceive of last year, something impossible to countenance up until Election Day, and the reality for at least the next four years.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\">The polling and the predictions did not bear out. \u201cWhen you realize,\u201d wrote the cultural historian, Robert Darnton,\u00a0<a href=\"http:\/\/xroads.virginia.edu\/~drbr\/cat.html\"><span class=\"Hyperlink\">in The Great Cat Massacre<\/span><\/a>, \u201cthat you are not getting something\u2014a joke, a proverb, a ceremony\u2014that is particularly meaningful to the natives, you can see where to grasp a foreign system of meaning in order to unravel it.\u201d Perhaps we must look beyond big data and a STEM-oriented production of knowledge to understand Trump\u2019s win. A proposition: the US presidential campaign is pop culture.<\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">It definitely has<\/span><span class=\"apple-converted-space\">\u00a0<\/span><span class=\"Emphasis\">a<\/span><span class=\"apple-converted-space\">\u00a0<\/span><span class=\"REGULAR\">culture. Anything that lasts for so long must, especially if so many are watching \u2013 even more so if those watching include a continuous news cycle that increasingly incorporates netizen journalism and social media.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Trump used this culture more successfully than Clinton because he forced the campaign to become, almost wholly,\u00a0<\/span>pop<span class=\"REGULAR\">\u00a0culture: that is, the domain of mass entertainment consumed, distributed, and created according to shifting and entrenched tastes.\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"Hyperlink\">Cultural theorist Stuart Hall wrote<\/span>\u00a0that popular culture \u201cis the arena of consent and resistance. It is partly where hegemony arises, and where it is secured.\u201d For example, \u201cBuild the Wall!\u201d is the barest immigration policy. It is, however, when coupled with a demonization of out-groups (Mexicans, Muslims), a provocative cold open to an outrageous act that catches on, spread by word of actual and virtual mouth, a slogan that can stand for everything from hateful xenophobia to evidence of Washington\u2019s failure to economic anxiety under global capitalism.<\/p>\n<p class=\"Basic-Paragraph-US\">Like old-school comedians, Trump takes control of the room by physically dominating the stage and hectoring the audience into submission. Much like many male, establishment comedians in the wake of<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.thedailybeast.com\/articles\/2012\/07\/11\/why-daniel-tosh-s-rape-joke-at-the-laugh-factory-wasn-t-funny.html\"><span class=\"Hyperlink\">the furore around Daniel Tosh\u2019s rape joke<\/span><\/a>, supporters defended his right to say whatever he wants to get a laugh (that is, a vote), praising his outsider fearlessness in a politically correct and politically corrupt America. His chauvinistic and racist comments reek of many things\u2014including the authenticity so prized, contemporarily, of tell-it-like-it-is comics (Jon Stewart, Amy Schumer, Louis CK).<\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">The media reported Trump\u2019s act, and mildly held it to account. But his supporters and proxies spun and blustered and obfuscated, so that the reports are just part of the scene, like drinks being served in a comedy club \u2013 they only fuel the response and spread the punchlines.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Clinton was reduced to an insistent heckler. Hecklers never look good. They ruin the act. They bum everybody out: \u201cSit down and shut up and let him get on with the show.\u201d<\/span><\/p>\n<p class=\"Basic-Paragraph-US\">Clinton cannot \u201cwin\u201d at pop culture. She admitted as much at her<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.nytimes.com\/2016\/07\/29\/us\/politics\/hillary-clinton-dnc-transcript.html?_r=0\"><span class=\"Hyperlink\">Democratic National Convention speech<\/span><\/a>: \u201cI get it that some people just don\u2019t know what to make of me.\u201d Uncertainty is disturbing, and it allowed Trump and his supporters to make something of her for themselves.<\/p>\n<p class=\"Basic-Paragraph-US\">Her contrived attempts to reach young people (\u201cMore like Chillary, Am I right?\u201d) were instantly<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=aoXDe8HxHBA\"><span class=\"Hyperlink\">lampooned for their inauthenticity<\/span><\/a>. According to a\u00a0<a href=\"http:\/\/www.gallup.com\/poll\/195596\/email-dominates-americans-heard-clinton.aspx\"><span class=\"Hyperlink\">Gallup Poll tracking July 11-Sept 18<\/span><\/a>, the words Americans mentioned hearing most in relation to Clinton were \u201cemail\u201d followed by \u201clie,\u201d \u201chealth,\u201d \u201cspeech,\u201d \u201cscandal\u201d and \u201cfoundation.\u201d For Trump, \u201cthe top substantive words Americans use when reporting on Trump include \u2018speech,\u2019 \u2018president,\u2019 \u2018immigration,\u2019 \u2018Mexico,\u2019 \u2018convention,\u2019 \u2018campaign\u2019 and \u2018Obama.\u2019\u201d These were Trump\u2019s punchlines, and they prevailed.<\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Further, Clinton is a staple target of pop culture: a woman. Her length of time in public life notwithstanding, no male political candidate has been given the scrutiny over dress, demeanour, health, intimate re<a id=\"_idTextAnchor035\"><\/a>lations, and age that Clinton receives.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\">And even when Trump received acute scrutiny, it worked for his outsiderness and authenticity. The<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/www.washingtonpost.com\/politics\/trump-recorded-having-extremely-lewd-conversation-about-women-in-2005\/2016\/10\/07\/3b9ce776-8cb4-11e6-bf8a-3d26847eeed4_story.html\"><span class=\"Hyperlink\">tape of Trump bragging about groping women<\/span><\/a><span class=\"apple-converted-space\">\u00a0<\/span>revealed nothing new other than the existence of the tape. Everyone, including the people that voted for him, knows that he is like this. Many men, both inside and outside locker rooms, are also like this, especially men in power (such as disgraced Fox News heavyweight and Trump adviser<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.vanityfair.com\/news\/2016\/09\/roger-ailes-fox-news-final-days\"><span class=\"Hyperlink\">Roger Ailes<\/span><\/a>). It\u2019s part of the arena of consent and resistance of pop culture. It is power, and the election of Trump suggests that his performance of this kind of power is aspirational.<\/p>\n<p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s never just a joke: pop culture and the US Presidency - US Election Analysis 2016<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/its-never-just-a-joke-pop-culture-and-the-us-presidency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s never just a joke: pop culture and the US Presidency - 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