{"id":203,"date":"2016-11-18T00:53:54","date_gmt":"2016-11-18T00:53:54","guid":{"rendered":"http:\/\/www.electionanalysis2016.us\/?page_id=203"},"modified":"2016-11-18T16:45:01","modified_gmt":"2016-11-18T16:45:01","slug":"new-roles-in-the-presidential-campaign-candidates-as-talk-show-comedians","status":"publish","type":"page","link":"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/new-roles-in-the-presidential-campaign-candidates-as-talk-show-comedians\/","title":{"rendered":"New roles in the presidential campaign: candidates as talk show comedians"},"content":{"rendered":"<div class=\"row \"><\/p>\n<p><div class=\"col-lg-3 col-md-3 col-xs-12 col-sm-3\">\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-553\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/Alexandra_Manoliu-bw-300x300.png\" alt=\"alexandra_manoliu-bw\" width=\"227\" height=\"227\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Alexandra_Manoliu-bw-300x300.png 300w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Alexandra_Manoliu-bw-150x150.png 150w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Alexandra_Manoliu-bw-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Alexandra_Manoliu-bw.png 453w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<div class=\"ProfileText7\">\n<p class=\"BIO\"><strong><span class=\"CharOverride-35\">Alexandra Manoliu<\/span><\/strong><\/p>\n<p class=\"BIO\"><em>PhD candidate in the Political Science Department at the University of Montreal. Her thesis is focused on political TV series and their impact on audience cynicism. She is a member of GRCP (Groupe de Recherche en Communication Politique) and CECD-CSDC (Centre pour l\u2019Etude de la Citoyennete Domocratique- Center for the Study of Democratic Citizenship).<\/em><\/p>\n<p class=\"BIO\"><span class=\"EMAIL\">Email: alexandra.manoliu@ymail.com<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-255\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/US2016-Section-7-296x300.png\" alt=\"US2016 - Section 7\" width=\"296\" height=\"300\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-296x300.png 296w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-768x779.png 768w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-1010x1024.png 1010w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-7.png 1016w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/p>\n<h5 class=\"CampaignQuote7\">Section 7: Pop Culture and Populism<\/h5>\n<div class=\"page-list\"><ul class=\"list-group-item\"><li class=\"page_item page-item-201\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/donald-trump-reality-tv-and-the-political-power-of-parasocial-relationships\/\">Donald Trump, reality TV, and the political power of parasocial relationships<\/a><\/li>\n<li class=\"page_item page-item-205\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/farages-trump-card-constructing-political-persona-and-social-media-campaigning\/\">Farage\u2019s Trump card: constructing political persona and social media campaigning<\/a><\/li>\n<li class=\"page_item page-item-207\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/does-twitter-humanize-a-politicians-campaign\/\">Does Twitter humanize a politician\u2019s campaign?<\/a><\/li>\n<li class=\"page_item page-item-209\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/trumpdashian-the-us-election-as-an-extension-of-the-apprentice\/\">\u201cTrumpDASHIAN\u201d \u2013 The US election as an extension of The Apprentice?<\/a><\/li>\n<li class=\"page_item page-item-211\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/what-is-trump\/\">What is Trump?<\/a><\/li>\n<li class=\"page_item page-item-213\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/out-of-touch-out-of-ideas-the-american-presidency-in-film-and-television\/\">Out of touch, out of ideas? The American Presidency in film and television<\/a><\/li>\n<li class=\"page_item page-item-215\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/its-never-just-a-joke-pop-culture-and-the-us-presidency\/\">It\u2019s never just a joke: pop culture and the US Presidency<\/a><\/li>\n<\/ul><\/div>\n<p><\/div><\/p>\n<p><div class=\"col-lg-9 col-md-9 col-xs-12 col-sm-9\"><\/p>\n<p class=\"FIRST-PARA\">A popular instrument in political marketing is the attempt of candidates to \u201chumanize themselves\u201d, in order to appeal to a larger audience. In recent decades talk-shows have been one of the best ways to make that possible and present politicians in a more human, approachable light.\u00a0<a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/j.0092-5853.2005.t01-1-00119.x\/abstract\"><span class=\"Hyperlink\">Baum (2005)<\/span><\/a>\u00a0even talks about how presidential candidates are \u201ctalking the vote\u201d by \u201chitting the talk show circuit\u201d. What started off in a tentative way with Bill Clinton playing the saxophone in\u00a0<span class=\"ITALIC\">The Arsenio Hall Show\u00a0<\/span>in 1992 has nowadays become the norm: politicians showing off their hidden talents, playful and joking side to gain the sympathy (and votes) of broader segments of the electorate.<\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">But the way presidential candidates \u201chit the talk show circuit\u201d in 2016 possibly created a new trend for future campaigns: it\u2019s not about talking the vote, it\u2019s about playing the vote. Trump and Clinton changed the rules of the campaign game and almost became comedians during their talk show appearances, passing from the role of interviewee to one of a performer whose purpose is to entertain the audience.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\">Both had a very intense media presence, but their attempt to appeal to a broader segment of population (those seeking entertainment and not political information) by appearing more human, adopting a \u201cone of us\u201d image and proving their sense of humor, \u201cforced\u201d them to become comedians who act in short sketches: attacking or impersonating the opponent, making fun of his statements or physical aspects, talking about their own policies proposals in a simplistic way, and ultimately being able to make fun of themselves. Let\u2019s just consider the presence of the two candidates in one of the most popular entertainment talkshows:\u00a0<span class=\"ITALIC\">The Tonight Show<\/span>.<\/p>\n<p class=\"Basic-Paragraph-US\">Hillary Clinton appears on\u00a0<span class=\"ITALIC\">The Tonight Show<\/span>\u00a0in September 2015 in a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ONRQZshyrPI\"><span class=\"Hyperlink\">sketch<\/span><\/a>\u00a0where she \u201cplayed\u201d herself having a phone conversation with a fake Donald Trump (played by Fallon). As the fake Trump interviews her, she has a chance to talk about issues on her agenda, but also make fun of her opponent\u2019s hair, treat him like a true character, sipping on a glass of wine while pretending to listen to him and rolling her eyes. She\u2019s being more than approachable and funny when she\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=-2ZGMZ-dB6w\"><span class=\"Hyperlink\">laughs about Trumps\u2019 fake hair<\/span><\/a>\u00a0and asks Fallon to prove hers is real: \u201cDid he ever let you touch his hair? Go ahead, touch mine!\u201d<\/p>\n<p class=\"Basic-Paragraph-US\">In January 2016 she appeared again on Fallon\u2019s show and talked about her assets as a future president in a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=PiDFL8tgn0Q\"><span class=\"Hyperlink\">\u201cMock Job interview for President\u201d<\/span><\/a>. The host of the talk-show becomes a political commentator and interviewer (<a href=\"https:\/\/www.amazon.com\/Entertaining-Politics-Political-Television-Communication\/dp\/0742530884\"><span class=\"Hyperlink\">Jones 2005<\/span><\/a>). When asked about her opponent, she tells that the campaign is going to be \u201cquite a show-down\u201d (and she guessed it well). On September 2016, she has a humorous moment in the same show under the title of \u201cKid letters with Hillary Clinton\u201d where Fallon\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=K818ZgIcoWE\"><span class=\"Hyperlink\">reads her letters received from kids<\/span><\/a>.<\/p>\n<p class=\"Basic-Paragraph-US\">But that is not her best performance. She \u201cmakes her first steps\u201d into an acting career in a Saturday Night\u2019s Live sketch, where she plays the role of a bartender who mocks Trump whilst having a funny dialogue and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=DA9VwklSxC4\"><span class=\"Hyperlink\">singing with a \u201cfake\u201d Hillary<\/span><\/a>, played by Kate McKinnon.<\/p>\n<p class=\"Basic-Paragraph-US\">Trump on the other hand, had fewer appearances and was not that \u201cextreme\u201d. He tried to show his human, cool, friendly and humorous side, but not with the same magnitude. He had three appearances in\u00a0<span class=\"ITALIC\">The Tonight Show<\/span>. First was the one in September 2015 where he \u201cinterviews himself in the mirror\u201d and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=c2DgwPG7mAA\"><span class=\"Hyperlink\">allows the moderator to impersonate and imitate him<\/span><\/a>. In January 2016 he appeared again on the show, taking the \u201cmock interview for President\u201d and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=u0BYqzdiuJc\"><span class=\"Hyperlink\">making jokes about his looks<\/span><\/a>.<\/p>\n<p class=\"Basic-Paragraph-US\">In September 2016 he takes another \u201cmock interview\u201d to talk about latest campaign events and answer questions. He does perhaps the gesture no one expects and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=u0BYqzdiuJc\"><span class=\"Hyperlink\">allows Fallon to mess his hair<\/span><\/a>\u00a0(though he does not seem comfortable).<\/p>\n<p class=\"Basic-Paragraph-US\">Despite that both had fairly equal time and number of appearances in The Tonight Show, there is an obvious difference between the two candidates: one (Clinton) does manage to \u201chumanize\u201d herself and shape her message and speech in accordance with the type of show, while Trump tried the same strategy without\u00a0<a href=\"http:\/\/www.cbsnews.com\/news\/elections-2016-late-night-tv-donald-trump-jimmy-fallon-mess-up-hair\/\"><span class=\"Hyperlink\">much success<\/span><\/a>. The evident thing is that both \u201chit the talk show circuit\u201d (both have been present in almost all the main entertainment shows) as a campaign strategy to present themselves in a whole new light in front of potential voters who tune in for an hour of entertainment; and they do that from a new position: the politician who can turn himself into an actor\/comedian to win the hearts (aka votes) of his audience.<\/p>\n<p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-203","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New roles in the presidential campaign: candidates as talk show comedians - US Election Analysis 2016<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-7-pop-culture-and-populism\/new-roles-in-the-presidential-campaign-candidates-as-talk-show-comedians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New roles in the presidential campaign: candidates as talk show comedians - 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