{"id":111,"date":"2016-11-18T00:32:12","date_gmt":"2016-11-18T00:32:12","guid":{"rendered":"http:\/\/www.electionanalysis2016.us\/?page_id=111"},"modified":"2016-11-18T15:30:14","modified_gmt":"2016-11-18T15:30:14","slug":"the-backlash-of-the-loose-cannon-musicians-and-the-celebrity-cleavage","status":"publish","type":"page","link":"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-backlash-of-the-loose-cannon-musicians-and-the-celebrity-cleavage\/","title":{"rendered":"The backlash of the loose cannon: musicians and the celebrity cleavage"},"content":{"rendered":"<div class=\"row \"><\/p>\n<p><div class=\"col-lg-3 col-md-3 col-xs-12 col-sm-3\">\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-371\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/domagoj_bebic-bw-300x300.png\" alt=\"domagoj_bebic-bw\" width=\"227\" height=\"227\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/domagoj_bebic-bw-300x300.png 300w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/domagoj_bebic-bw-150x150.png 150w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/domagoj_bebic-bw-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/domagoj_bebic-bw.png 453w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<div class=\"ProfileText2\">\n<p class=\"BIO\"><strong><span class=\"CharOverride-35\">Dr Domagoj Bebi\u0107\u00a0<\/span><\/strong><\/p>\n<p class=\"BIO\"><em>Assistant Professor at the Faculty of Political Science, University of Zagreb. He is the general secretary of the Institute for New Media and E-Democracy. His research interest is mainly in cyberdemocracy and digital media.\u00a0<\/em><\/p>\n<p class=\"BIO\"><span class=\"EMAIL\">Email: domagoj@edemokracija.hr<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-373\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/Marijana_Grbesa-300x300.png\" alt=\"marijana_grbesa\" width=\"227\" height=\"227\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Marijana_Grbesa-300x300.png 300w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Marijana_Grbesa-150x150.png 150w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Marijana_Grbesa-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/Marijana_Grbesa.png 453w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<div class=\"ProfileText2\">\n<p class=\"BIO\"><strong><span class=\"CharOverride-35\">Dr Marijana Grbe\u0161a<\/span><\/strong><\/p>\n<p class=\"BIO\"><em>Assistant Professor at the Faculty of Political Science, University of Zagreb. She was the Head of School of Journalism and the Vice-Dean for International Relations. Her research interest is mainly in political communication and political marketing. She is an op-ed contributor for the leading Croatian newspapers.<\/em><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-260\" src=\"http:\/\/www.electionanalysis2016.us\/wp-content\/uploads\/2016\/11\/US2016-Section-2-300x300.png\" alt=\"US2016 - Section 2\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2-300x300.png 300w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2-150x150.png 150w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2-768x771.png 768w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2-1020x1024.png 1020w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2-60x60.png 60w, https:\/\/www.electionanalysis.ws\/us\/president2016\/wp-content\/uploads\/2016\/11\/US2016-Section-2.png 1022w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5 class=\"CampaignQuote2\">Section 2: Campaign<\/h5>\n<div class=\"page-list\"><ul class=\"list-group-item\"><li class=\"page_item page-item-91\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/evidence-for-the-powerful-roles-of-polarization-and-partisanship\/\">Evidence for the powerful roles of polarization and partisanship<\/a><\/li>\n<li class=\"page_item page-item-95\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-emotional-brand-wins\/\">The emotional brand wins<\/a><\/li>\n<li class=\"page_item page-item-97\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/donald-trumps-slogan-betrays-a-renewed-political-fixation-on-the-past\/\">Donald Trump\u2019s slogan betrays a renewed political fixation on the past<\/a><\/li>\n<li class=\"page_item page-item-99\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/dog-whistles-and-dumpster-fires\/\">Dog whistles and dumpster fires<\/a><\/li>\n<li class=\"page_item page-item-101\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/how-donald-trump-bullies-with-his-body-language\/\">How Donald Trump bullies with his body language<\/a><\/li>\n<li class=\"page_item page-item-103\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/analysing-debate-questions-is-it-time-to-rethink-the-town-hall\/\">Analysing debate questions: is it time to rethink the town hall?<\/a><\/li>\n<li class=\"page_item page-item-105\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/image-bites-voter-enthusiasm-and-the-2016-presidential-election\/\">Image bites, voter enthusiasm, and the 2016 Presidential Election<\/a><\/li>\n<li class=\"page_item page-item-107\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/air-war-campaign-advertising-in-the-2016-presidential-election\/\">Air war? Campaign advertising in the 2016 Presidential Election<\/a><\/li>\n<li class=\"page_item page-item-109\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/us-election-what-impact-do-celebrity-endorsements-really-have\/\">US election: what impact do celebrity endorsements really have?<\/a><\/li>\n<li class=\"page_item page-item-113\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-curious-case-of-jill-stein\/\">The curious case of Jill Stein<\/a><\/li>\n<li class=\"page_item page-item-115\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-green-party-effect-in-the-us-2016-election\/\">The Green Party effect in the US 2016 Election<\/a><\/li>\n<li class=\"page_item page-item-127\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/us-presidential-candidate-selection\/\">US presidential candidate selection<\/a><\/li>\n<li class=\"page_item page-item-117\"><a href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-lolnothingmatters-election\/\">The #LolNothingMatters election<\/a><\/li>\n<\/ul><\/div>\n<p><\/div><\/p>\n<p><div class=\"col-lg-9 col-md-9 col-xs-12 col-sm-9\"><\/p>\n<p class=\"FIRST-PARA\"><span class=\"REGULAR\">Back in February 2016\u00a0<\/span><a href=\"https:\/\/www.theguardian.com\/us-news\/2016\/feb\/01\/backing-bands-which-musicians-endorse-which-us-presidential-candidates\"><span class=\"ITALIC\">The Guardian<\/span><\/a><span class=\"Hyperlink\">\u00a0published an article claiming\u00a0<\/span><span class=\"REGULAR\">that if the US were \u2018a rockocracy\u2019 then the 2016 election would already be over, with Hillary and Bill back in the White House. This pretty much sums up the tune of the 2016 US presidential election. Musicians overwhelmingly aligned with Clinton and trumpeted against Trump. Yet, with what effect?\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">While the power of music in politics is a well-established fact, the actual influence of celebrities in election campaigns is not that straight-forward. Nonetheless, the assumed ability of the stars to harvest voters\u2019 support offered reason enough for US politicians to recruit celebrities to their campaigns. While this is historically true for both Democrats and Republicans, it was only with Bill Clinton and especially with Barack Obama that celebrity endorsement has become more massive and potentially more influential.\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Obama\u2019s relationship with celebrity musicians has been especially creative, outgrowing the usual \u2018photo ops and rally performances\u2019 mix and moving into a number of new formats. Songs of appreciation for Obama (e.g. Young Jeezy \u2018My President\u2019), the Emmy-winning music video \u2018Yes We Can\u2019 produced by the will.i.am, the frontman of the Black Eyed Peas and Bruce Springsteen\u2019s epic Obama-endorsing tours are most paradigmatic.\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Hilary Clinton continued the trend of celebrity crowding in 2016. The names she gathered in her music camp were impressive: Jay-Z, Kanye West, Beyonc\u00e9, Katie Perry, Christina Aguilera, Cher, Jon Bon Jovi, Mariah Carey, Ice-T, Elton John, Lady Gaga, Jennifer Lopez, Ricky Martin, Madonna, Morrissey, Snoop Dogg, 50 Cent, Sting, Barbra Streisand, Bruce Springsteen and many others.\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">However, the musicians\u2019 endorsement for Clinton for the most part lacked the devotion and energy that accompanied their support for Obama. Support for Clinton seemed largely a corollary of campaigning against Trump &#8211; it was the \u2018right thing to do\u2019, rather than a passionate act of advocacy. Los Angeles rapper\u00a0<\/span><a href=\"http:\/\/edition.cnn.com\/2016\/11\/02\/politics\/election-2016-hip-hop-vote-hillary-clinton-donald-trump\/\"><span class=\"Hyperlink\">Ty Dolla $ign<\/span><\/a><span class=\"REGULAR\">, probably nailed it by saying that while \u2018nobody is excited\u2019 about Clinton, she has his vote.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Donald Trump, on the other hand, gathered a scant group of celebrity supporters, with Clint Eastwood, Hulk Hogan and the country singer Loretta Lynn being the most renowned. However, Trump was extremely successful in mobilising the \u2018don\u2019t let Trump win\u2019 campaign.<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">A number of musicians refused to allow him to play their songs in his campaign (Adele, Neil Young, Rolling Stones) or were utterly irritated by Trump asking permission to use their music (REM\u2019s Michael Stipe). Pink Floyd\u2019s Roger Waters held a concert with the \u2018Trump is a pig\u2019 sign on the stage while Springsteen called him \u2018a moron\u2019. Particularly interesting is the ambiguous relationship between hip hop musicians and Trump. Once hailed in the rap songs as a symbol of wealth, Trump turned into a loathed figure. Next to YD\u2019s\u00a0<\/span>FDT\u00a0<span class=\"REGULAR\">(F**k Donald Trump), Eminem\u2019s\u00a0<\/span><span class=\"CharOverride-34\">Campaign Speech<\/span><span class=\"REGULAR\">\u00a0was probably the strongest anti-Trump rap song in the campaign:\u00a0<\/span><a href=\"http:\/\/www.smh.com.au\/entertainment\/music\/eminem-goes-after-loose-cannon-donald-trump-on-epic-new-song-campaign-speech-20161019-gs6b6o.html\"><span class=\"Hyperlink\">\u2018and that\u2019s what you wanted, a f**kin\u2019 loose cannon who\u2019s blunt with his hand on the button, who doesn\u2019t have to answer to no one \u2013 great idea!\u2019<\/span><\/a><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">What then are the key music lessons of the 2016 election?<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">First, the 2016 campaign suggests that celebrity musicians\u2019 endorsement has irreversibly penetrated the political mainstream. The rise of social media accelerated this process by upgrading musicians from potentially prominent points of influence into powerful channels of reach. For example, on the day preceding the Election Day a version of the Beyonc\u00e9\u2019s video\u00a0<\/span><span class=\"CharOverride-34\">I am with her<\/span><span class=\"REGULAR\">\u00a0that endorsed Clinton had 757 thousand views (and 7300 shares) on the official Clinton\u2019s Facebook fan page but 2.3 million views (and 16 700 shares) on the singer\u2019s fan page. The views and shares were gathered in only one day and although Clinton and Beyonc\u00e9 posted somewhat different versions of the video, the discrepancy is apparent and points to a challenging conclusion: through musicians\u2019 social media platforms politicians can potentially reach an audience they can only dream of reaching through conventional political communication platforms or traditional media.\u00a0<\/span><\/p>\n<p class=\"Basic-Paragraph-US\"><span class=\"REGULAR\">Secondly, no candidate in recent US history has been as successful in mobilising the anti-candidate campaign as Donald Trump. Musicians (including the usual \u2018rage against the machine\u2019 hip hop crew) massively aligned against Trump and consequently, supported Hilary Clinton. Therefore, musicians\u2019 support for Clinton was rather a movement against Trump\u2019s aggressive, insulting and chauvinist populism than the typical candidate endorsement. The Manichean rift between bearable Clinton and unacceptable Trump was the key base of musicians\u2019 mobilisation. Still, despite massive recruitment against him, Donald Trump won the election. The \u2018celebrity cleavage\u2019 that is becoming an ever more prominent variable in campaign studies was in this election heavily biased towards Clinton, but did not reflect the actual political cleavages. Moreover, by becoming part of \u2018the mainstream\u2019, music was defeated by enraged populism, clearly the biggest winner of the 2016 election.<\/span><\/p>\n<p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The backlash of the loose cannon: musicians and the celebrity cleavage - US Election Analysis 2016<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.electionanalysis.ws\/us\/president2016\/us-election-analysis-2016\/section-2-campaign\/the-backlash-of-the-loose-cannon-musicians-and-the-celebrity-cleavage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The backlash of the loose cannon: musicians and the celebrity cleavage - 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